Email Marketing Cost Calculator 2026: Kit vs MailerLite vs ActiveCampaign
Most people overpay for email marketing because they compare the headline price. This calculator prices the list you have today and the list you will have in 12 months.
It covers Kit, MailerLite and ActiveCampaign at every tier up to 10,000 subscribers. It also checks sending caps, landing pages and the free plans that might cover you.
Email Marketing Cost Calculator
See what Kit, MailerLite and ActiveCampaign cost at your list size today and in 12 months.
| Plan | Today | In 12 months | Notes |
|---|
Prices in USD per month, checked on official pricing pages on 29 October 2026. Tiers are priced at the next size up from your list: 1,000, 2,500, 5,000 and 10,000 subscribers. Kit has no 2,500 tier, so its 3,000 tier is used. ActiveCampaign figures are its yearly rates, the lowest it offers. Confirm before you buy.
How the Calculator Works
Each plan is priced at the next tier above your list size. Your list today sets the first column, and your list after 12 months of growth sets the second.
Plans that break a rule you set drop to the bottom. That includes sending more than 10 emails per subscriber a month on MailerLite Comfort or ActiveCampaign, or needing landing pages on ActiveCampaign Starter.
Three Ways to Pay Less
- Pay yearly once you are sure. It saves about 17% on Kit and 10% on MailerLite.
- Clean your list before every renewal. You pay for bounced and inactive contacts too.
- Stay on a free plan until automation makes you money. Kit Free covers up to 10,000 subscribers if you only send newsletters.
Get every price on one page with the Email Marketing Price Sheet 2026, free from the signup box on this page. You can also read our pricing guides for Kit, MailerLite and ActiveCampaign.
Frequently Asked Questions
What is the cheapest email marketing tool for 5,000 subscribers?
Among Kit, MailerLite and ActiveCampaign, MailerLite Comfort is the cheapest at 5,000 subscribers. It costs $44.10 a month on yearly billing, checked 29 October 2026.
Is it cheaper to pay yearly?
Yearly billing saves about 17% on Kit and 10% on MailerLite. ActiveCampaign publishes its yearly rates as its lowest prices.
Can I do email marketing for free?
Within limits, yes: Kit Free covers up to 10,000 subscribers for newsletters without automation. Sender Free includes automation for up to 2,500 subscribers.
Why does the calculator show two prices?
Your list grows, so the price you pay rises with it. The 12 month column shows the tier you will be on next year, which is the number to budget for.