ActiveCampaign Pricing 2026: Starter vs Plus vs Pro Explained
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💲 Price it at your list size. Our email marketing cost calculator shows what Kit, MailerLite and ActiveCampaign cost today and in 12 months.
ActiveCampaign has no free plan. At 1,000 contacts on yearly billing, Starter costs $15 a month, Plus $49, Pro $79 and Enterprise $145.
Prices climb steeply with your list. At 10,000 contacts, Starter costs $149 a month and Plus costs $189.
ActiveCampaign plans at a glance
ActiveCampaign sells four plans. All of them include multi-step automation, which is the main reason people choose it.
| Plan | Price (1,000 contacts) | Email sends a month | Users | What it adds |
|---|---|---|---|---|
| Starter | $15 | 10,000 | 1 | Multi-step automation, AI automation and campaign builders, 250+ templates, 15 business goals |
| Plus | $49 | 10,000 | 1 | Landing pages and site messages, cross-channel marketing, generative AI, 25 business goals, CRM add-on available |
| Pro | $79 | 12,000 | 3 | Predictive sending, conditional content, advanced segmentation, attribution, 200 business goals |
| Enterprise | $145 | 15,000 | 5 | Single sign-on, premium segmentation, everything in Pro |
Monthly price on yearly billing. Source: activecampaign.com/pricing, checked 29 October 2026.
ActiveCampaign cost by contact count
The headline price only covers 1,000 contacts. Here is what each plan costs as your list grows.
| Contacts | Starter | Plus | Pro | Enterprise |
|---|---|---|---|---|
| 1,000 | $15 | $49 | $79 | $145 |
| 2,500 | $39 | $95 | $149 | $255 |
| 5,000 | $79 | $145 | $205 | $375 |
| 10,000 | $149 | $189 | $375 | $589 |
Monthly price on yearly billing. Source: activecampaign.com/pricing, 29 October 2026.
Notice how differently the plans scale. Starter grows almost tenfold from 1,000 to 10,000 contacts, while Plus grows less than fourfold.
That makes Plus the better value at scale. At 10,000 contacts it costs just $40 more a month than Starter, about $480 a year, and adds landing pages and generative AI.
Starter vs Plus vs Pro: which plan fits?
For your first automations
- Solo marketers and small lists
- Welcome series, tagging and simple funnels
- No landing pages, so you need forms elsewhere
For growing businesses
- Landing pages and on-site messages built in
- Generative AI for copy and images
- Option to add sales pipelines
Pro makes sense for teams of three or more who want predictive send times, conditional content and revenue attribution. Enterprise is for larger teams that need single sign-on and five users.
Add-ons that raise the bill
Several features are sold separately on top of any plan. Budget for them before you commit.
- Enhanced CRM: sales pipelines, deal and account records, and lead scoring
- Sales engagement: automated one-to-one email and win probability
- SMS and WhatsApp: messaging campaigns and two-way inboxes
- Transactional email: password resets, receipts and notifications
Is ActiveCampaign expensive? How it compares
At small lists, ActiveCampaign Starter is one of the cheapest automation tools around. It gets expensive as you grow.
| Contacts | ActiveCampaign Starter | Kit Creator | MailerLite Comfort |
|---|---|---|---|
| 1,000 | $15 | $33 | $17.10 |
| 5,000 | $79 | $75 | $44.10 |
| 10,000 | $149 | $116 | $80.10 |
Monthly price on yearly billing. Kit’s tiers are 1,000, 5,000 and 10,000 subscribers. Sources: official pricing pages, checked 29 October 2026.
ActiveCampaign earns its price with deeper automation, segmentation and CRM options. If you mostly send newsletters, see our ConvertKit vs ActiveCampaign and MailerLite vs ActiveCampaign comparisons.
How to pay less for ActiveCampaign
- Pay yearly. All prices in this guide are yearly rates, which are the lowest ActiveCampaign offers.
- Clean your contacts. You pay for list size, so remove bounced and inactive contacts.
- Jump to Plus early if you are growing. The gap to Starter shrinks as your list grows.
- Add CRM only when you sell one to one. Most email-first businesses never need it.
- Use the guarantee. ActiveCampaign advertises a 30-day money-back guarantee, so test it properly in month one.
Our verdict on ActiveCampaign pricing
ActiveCampaign is cheap to start and expensive to scale. It is worth it when automation and segmentation drive your sales, and overkill if you only need a newsletter.
Frequently asked questions
Does ActiveCampaign have a free plan?
No. ActiveCampaign has no free plan. The cheapest option is Starter at $15 a month for 1,000 contacts, billed yearly.
How much does ActiveCampaign cost for 10,000 contacts?
On yearly billing at 10,000 contacts: Starter costs $149 a month, Plus $189, Pro $375 and Enterprise $589.
What is the difference between ActiveCampaign Starter and Plus?
Plus adds landing pages and site messages, cross-channel marketing, generative AI for content and images, 25 active business goals instead of 15, and access to the enhanced CRM add-on.
How many emails can I send on ActiveCampaign?
Starter and Plus allow 10 times your contact limit each month, so 10,000 sends at 1,000 contacts. Pro allows 12 times and Enterprise 15 times.
Does ActiveCampaign include a CRM?
Every plan includes contact profiles, tags and custom fields. Sales pipelines, deals and lead scoring come from paid CRM add-ons.
What happened to the ActiveCampaign Lite plan?
Older guides mention Lite and Professional. The current plans are Starter, Plus, Pro and Enterprise, so check the plan name before trusting an old price.
