Brevo Pricing 2026: Every Plan, Real Costs and a Price Calculator
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Brevo has a Free plan and three paid plans: Starter from $9, Standard from $18 and Professional from $499 a month.
Unlike most email tools, Brevo prices by emails sent per month, not by contacts. That makes it cheap for big lists you email a few times a month.
Brevo plans at a glance
| Plan | Monthly price | Emails included | Key extras |
|---|---|---|---|
| Free | $0 | 300 a day | Up to 100,000 contacts, Brevo logo |
| Starter | From $9 | 5,000 a month | Email support, AI content tools, no daily cap |
| Standard | From $18 | 5,000 a month | Automation, A/B tests, no Brevo logo, 1 landing page |
| Professional | From $499 | 150,000 a month | WhatsApp, 10 seats, phone support, contact scoring |
| Enterprise | Custom | Custom | Multiple brands, SSO, dedicated IP |
Source: brevo.com/pricing, checked 4 November 2026. Monthly billing.
Standard is the plan most small businesses end up on. It is the first tier with automation and the first without the “Sent with Brevo” footer.
Brevo price calculator
Slide to your monthly email volume. Tick the boxes to see what logo removal, yearly billing and automation do to the price.
Brevo price calculator
Slide to the number of emails you send each month and tick what you need. The better value plan is outlined in red.
Prices from brevo.com/pricing and Brevo’s published pricing API data, checked 4 November 2026. USD, before tax.
Brevo price by email volume
| Emails per month | Starter | Standard | Contact limit |
|---|---|---|---|
| 5,000 | $9 | $18 | 500 |
| 10,000 | $17 | $35 | 1,500 |
| 15,000 | $25 | $49 | 2,500 |
| 20,000 | $32 | $69 | 500,000 |
| 30,000 | $39 | $79 | 500,000 |
| 40,000 | $46 | $89 | 500,000 |
| 50,000 | $56 | $97 | 500,000 |
| 60,000 | $65 | $104 | 500,000 |
| 80,000 | $74 | $119 | 500,000 |
| 100,000 | $82 | $139 | 500,000 |
Monthly prices in USD from Brevo’s published pricing data (base plan plus email volume), checked against the calculator on brevo.com/pricing on 4 November 2026.
Standard goes up to 500,000 emails a month at $429. Starter stops at 100,000.
Yearly billing knocks 10% off every tier. Standard at 10,000 emails drops from $35 to $31.50 a month.
The contact limits nobody mentions
Brevo is famous for “unlimited contacts”, and that is true on the free plan, which stores up to 100,000. Paid plans are different at the low end.
On Starter and Standard, the 5,000 email tier allows 500 contacts, the 10,000 tier allows 1,500 and the 15,000 tier allows 2,500 (Brevo pricing data).
From 20,000 emails a month the limit jumps to 500,000 contacts. So if you have 3,000 subscribers, budget for at least the 20,000 email tier, even if you only send one newsletter a week.
What the Brevo free plan includes
The free plan lets you send up to 300 emails a day once Brevo approves your account (Brevo FAQ). That is about 9,000 a month if you spread sends out.
You get the drag and drop editor, templates, forms and transactional email. Every email carries Brevo branding.
The 300 a day cap is the catch. You cannot send one newsletter to 2,000 people at once on Free, which is why most growing lists move to Starter.
Starter vs Standard: which one?
Standard
Pick Standard if you want welcome sequences, abandoned cart emails or any automation. Brevo lists marketing automation as a Standard feature, along with A/B testing, send time optimisation and no logo.
Starter
Pick Starter if you only send newsletters and campaigns and are happy to show the Brevo logo. It is roughly half the price of Standard at most volumes.
Watch the logo maths. Starter plus the $10.80 logo removal add on costs about the same as Standard at low volumes, and Standard includes automation too.
Add ons and extra costs
- Remove Brevo logo: $10.80 a month on Starter.
- Extra users: $12 a month per seat on Starter and Standard.
- SMS and WhatsApp: priced by volume and country.
- Sales CRM: Sales Essentials is $27.92 a month per seat.
- Pay as you go credits: email credits that never expire, for occasional senders.
Is Brevo worth it?
Brevo is excellent value if you have a large list and send a few campaigns a month. Charging by emails rather than contacts can save a lot compared with Mailchimp or Klaviyo.
It is weaker for tiny lists that need automation, because Standard is the entry point for workflows.
Compare it head to head in our Brevo vs Mailchimp guide, or read the full Brevo review.
Frequently asked questions
How much does Brevo cost per month?
Brevo Starter starts at $9 a month for 5,000 emails and Standard at $18. At 10,000 emails a month Starter is $17 and Standard is $35, with 10% off if you pay yearly.
Is Brevo still free?
Yes. The free plan lets you store up to 100,000 contacts and send up to 300 emails a day, with Brevo branding on your emails.
Does Brevo charge by contacts or emails?
Mainly by emails sent each month. Paid plans also have contact limits at the smallest tiers: 500 contacts at 5,000 emails, 1,500 at 10,000 and 2,500 at 15,000, then up to 500,000 from 20,000 emails.
How do I remove the Brevo logo?
On Starter, logo removal is an add on at $10.80 a month. Standard and above include emails without the Brevo logo.
Is Brevo cheaper than Mailchimp?
Usually, for large lists that you email occasionally, because Brevo charges by emails sent rather than contacts stored. For small lists emailed often the gap is smaller, as our Brevo vs Mailchimp comparison shows.
