Klaviyo Pricing 2026: Cost by List Size, Free Plan and Calculator
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Klaviyo is free for up to 250 active profiles, then the Email plan starts at $20 a month for 500 profiles. It costs $100 at 5,000 and $150 at 10,000.
You pay by active profiles, and each plan includes 10 email sends per profile each month. SMS and AI tools cost extra.
Klaviyo plans at a glance
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Up to 250 active profiles, 500 email sends a month, $5 of mobile messages, $5 of Composer usage |
| From $20 a month | Priced by active profiles, 10x profiles in monthly sends, no Klaviyo logo | |
| Mobile messages | Pay per send | SMS, MMS, WhatsApp and RCS, billed separately |
| Composer | $20 a month | Klaviyo’s AI agent; extra usage in $10 increments |
| Customer Hub, Reviews, Social | From $20, $25 and $50 | Optional add ons priced by profiles or orders |
Source: klaviyo.com/pricing, checked 4 November 2026.
Klaviyo now sells email as the core plan and lets you bolt on SMS, AI and other tools. Most small stores only need the Email plan.
Klaviyo price calculator
Slide to your list size. The calculator also shows how much you save by suppressing inactive profiles, which most stores can do.
Klaviyo price calculator
Slide to your list size. Then see what suppressing inactive profiles, Composer and SMS do to the bill.
Email prices read from Klaviyo’s pricing calculator on 4 November 2026. SMS shown at $0.01 per US toll free message before carrier fees. Estimate only.
Klaviyo price by list size
| Active profiles | Email plan per month | Email sends per month |
|---|---|---|
| 250 | Free | 500 |
| 500 | $20 | 5,000 |
| 1,000 | $30 | 10,000 |
| 1,500 | $45 | 15,000 |
| 2,500 | $60 | 25,000 |
| 5,000 | $100 | 50,000 |
| 10,000 | $150 | 100,000 |
| 15,000 | $350 | 150,000 |
| 25,000 | $400 | 250,000 |
| 50,000 | $720 | 500,000 |
| 100,000 | $1,380 | 1,000,000 |
Read from the Email plan slider on klaviyo.com/pricing on 4 November 2026. Monthly billing, USD.
Look at the jump between 10,000 and 15,000 profiles. The bill more than doubles from $150 to $350.
That is the point where cleaning your list pays off most.
At 5,000 contacts, Mailchimp Standard is also $100. Our Klaviyo vs Mailchimp guide compares every tier.
How active profiles work
Klaviyo bills on active profiles, defined as “the people your brand can actually reach through email, SMS, or other channels” (Klaviyo). Unsubscribed and suppressed contacts do not count.
If you go over your tier, Klaviyo moves you to a plan that fits at the next billing cycle. It does not bill mid cycle for the extra profiles.
You can also turn on auto downgrade on profiles, so your plan drops when you suppress contacts.
The Klaviyo free plan
Free covers up to 250 active profiles and 500 email sends a month. It includes web forms, basic templates, reporting and email support for the first 60 days.
It is fine for testing Klaviyo or a brand new store. With 500 sends a month, two emails to 250 people uses the whole allowance.
SMS and add ons
- SMS: about $0.01 per US toll free message plus carrier fees, billed separately from email.
- Composer: $20 a month for Klaviyo’s AI agent.
- Customer Hub: from $20 a month, priced by profiles.
- Reviews: from $25 a month for 250 orders.
- Social marketing: from $50 a month.
Text messages are billed through a committed spend that burns down as you send (Klaviyo). Rates change by country and message type.
How to lower your Klaviyo bill
- Suppress unengaged profiles. Profiles that have not opened or clicked in 6 to 12 months cost money and hurt deliverability. Suppressed profiles do not count toward billing.
- Turn on auto downgrade. Your plan then follows your active list down as well as up.
- Watch the 10,000 profile line. Cleaning before you cross it avoids the jump to $350.
- Skip add ons until you need them. Email alone covers flows, campaigns and segmentation.
- Use double opt in. It keeps fake and low quality sign ups off your bill.
Is Klaviyo worth the price?
For Shopify and WooCommerce stores, usually yes. Klaviyo’s ecommerce data, flows and segmentation tend to earn more than they cost once a store has steady traffic.
For newsletters, bloggers and service businesses, cheaper tools do the job.
See the alternatives in our best email marketing software for Shopify guide, or price them all with the email marketing cost calculator.
Frequently asked questions
How much does Klaviyo cost per month?
Klaviyo Email starts at $20 a month for 500 active profiles. It costs $60 at 2,500 profiles, $100 at 5,000, $150 at 10,000 and $400 at 25,000.
Is Klaviyo free?
Yes, for up to 250 active profiles and 500 email sends a month. The free plan also includes $5 of mobile messages and $5 of Composer usage a month.
What is an active profile in Klaviyo?
Klaviyo defines active profiles as the people your brand can actually reach through email, SMS or other channels. Unsubscribed and suppressed contacts do not count toward billing.
What happens if I go over my Klaviyo plan?
If your active profiles exceed your tier, Klaviyo moves the account to a plan that fits at the next billing cycle. It does not charge mid cycle for the extra profiles.
Why is Klaviyo so expensive?
Klaviyo prices by active profiles and the price climbs steeply after 10,000 profiles. Suppressing unengaged profiles is the easiest way to keep the bill down.
