Kit (ConvertKit) Pricing 2026: Free Plan, Creator and Pro Explained
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💲 Price it at your list size. Our email marketing cost calculator shows what Kit, MailerLite and ActiveCampaign cost today and in 12 months.
Kit (formerly ConvertKit) is free for up to 10,000 subscribers. Paid plans start at $39 a month for Creator and $79 a month for Pro, billed monthly at 1,000 subscribers.
Paying yearly saves about 17%, which brings Creator down to $33 a month. Your price rises with subscriber count, not with how many emails you send.
Kit pricing at a glance
Kit has three plans: Free, Creator and Pro. Every plan is priced by how many subscribers you have.
| Plan | Billed monthly (1,000 subs) | Billed yearly (per month) | Best for |
|---|---|---|---|
| Free | $0 | $0 | New newsletters up to 10,000 subscribers |
| Creator | $39 | $33 ($390 a year) | Creators who need automations and sequences |
| Pro | $79 | $66 ($790 a year) | Growing teams and newsletter businesses |
Source: kit.com/pricing, checked 29 October 2026. When we checked, Kit offered 25% off the first year of Pro on yearly billing ($593 for year one), renewing at the standard rate.
Kit Creator cost by list size
This is where most people get surprised. The price you see on the pricing page is for 1,000 subscribers, and it climbs as your list grows.
| Subscribers | Billed monthly | Billed yearly (per month) | Yearly total | Yearly saving |
|---|---|---|---|---|
| 1,000 | $39 | $33 | $390 | $78 |
| 3,000 | $59 | $50 | $590 | $118 |
| 5,000 | $89 | $75 | $890 | $178 |
| 8,000 | $119 | $100 | $1,190 | $238 |
| 10,000 | $139 | $116 | $1,390 | $278 |
| 15,000 | $169 | $141 | $1,690 | $338 |
Yearly saving = 12 monthly payments minus the yearly price. Source: kit.com/pricing, 29 October 2026.
The good news is that each subscriber gets cheaper as you grow. On yearly billing, Creator works out to about 3.3 cents per subscriber a month at 1,000 subscribers, and about 1.2 cents at 10,000.
Pro follows the same pattern. At 10,000 subscribers it costs $189 a month on monthly billing.
What Kit’s free plan includes
Kit’s free plan is the most generous in email marketing by subscriber count. It covers up to 10,000 subscribers, where many rivals stop at 250 or 500 (see our Kit free plan review).
- Unlimited landing pages and opt-in forms
- Unlimited email broadcasts
- Audience tagging and segmentation
- Selling digital products and subscriptions
The catch is automation. Visual automations and email sequences, such as a welcome series, only arrive on Creator.
Rule of thumb: if you only send a weekly newsletter, stay on Free as long as you can. The day you want a welcome sequence or a sales funnel, Creator is the upgrade that pays for itself.
Kit Creator vs Pro: what the extra money buys
Creator
- Unlimited visual automations and sequences
- A/B test subject lines
- Polls, RSS campaigns and SMS marketing
- Apps and integrations
- Remove Kit branding
- 24/7 email and chat support
Pro
- Everything in Creator
- Unlimited users and collaborative editing
- Deliverability reporting and engagement scoring
- Newsletter referral system
- A/B test content, not just subject lines
- Priority support
Pro roughly doubles the price. It is worth it if you have a team, run paid newsletter growth, or need deliverability data to protect inbox placement.
Is Kit expensive? How it compares
Kit sits in the middle on paid plans. Here is what the entry paid plan costs at the same list sizes on yearly billing.
| Subscribers | Kit Creator | MailerLite Comfort | ActiveCampaign Starter |
|---|---|---|---|
| 1,000 | $33 | $17.10 | $15 |
| 5,000 | $75 | $44.10 | $79 |
| 10,000 | $116 | $80.10 | $149 |
Monthly price on yearly billing. Sources: kit.com/pricing, mailerlite.com/pricing and activecampaign.com/pricing, all checked 29 October 2026. ActiveCampaign is cheapest at 1,000 contacts, MailerLite from 5,000 up.
MailerLite is the cheapest paid option once you pass a few thousand subscribers. See our MailerLite pricing breakdown and ActiveCampaign pricing guide for the full tables.
Kit’s real advantage is the free plan and creator tools. If you are torn between the two, our MailerLite vs Kit comparison goes deeper.
How to pay less for Kit
- Stay on Free until you need automation. Broadcasts, forms and landing pages are already unlimited.
- Pay yearly. It saves about 17%, worth $278 a year at 10,000 subscribers.
- Clean your list. Kit only bills for unique, active subscribers, so removing dead contacts can drop you a tier.
- Use the free migration. Kit moves your list from another platform at no cost.
- Read the Pro promo terms. First-year discounts renew at the full price.
Which Kit plan should you choose?
- You send newsletters but no automated sequences
- Your list is under 10,000
- You are testing whether email works for you
- You want a welcome sequence or sales funnel
- You sell courses or digital products by email
- You need integrations with your other tools
Choose Pro only when you have a team or need deliverability reporting. For most solo creators, Creator is the sweet spot.
Our verdict on Kit pricing
Kit is not the cheapest email tool, but its free plan is the best value in the market for growing a list. Start free, upgrade to Creator when automation will make you money, and pay yearly once you are sure.
Frequently asked questions
Is Kit (ConvertKit) free?
Yes. Kit has a free plan for up to 10,000 subscribers with unlimited landing pages, forms and email broadcasts. Automations and email sequences need the paid Creator plan.
How much does ConvertKit cost per month?
At 1,000 subscribers, Creator costs $39 a month billed monthly or $33 a month billed yearly. Pro costs $79 a month billed monthly at the same list size.
Does Kit charge per email sent?
No. Kit prices its plans by subscriber count, and broadcasts are unlimited on every plan, including Free.
Does Kit have a free trial?
Yes. Creator and Pro both come with a 14-day free trial, and Kit says no credit card is required.
Do unsubscribed contacts count toward my Kit bill?
Kit says it only counts subscribers who are unique and active. Cleaning out inactive contacts keeps you on a lower tier.
Is Kit cheaper than MailerLite?
No. At 1,000 subscribers on yearly billing, Kit Creator costs $33 a month and MailerLite Comfort costs $17.10. Kit wins on its free plan, which allows 40 times more subscribers.
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