Kit vs Constant Contact (2026): Pricing, Features and Which to Choose
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Choose Kit if you run a newsletter, blog or creator business. It is free up to 10,000 subscribers and cheaper than Constant Contact once you need automation.
Choose Constant Contact if you are a local business or nonprofit that wants live phone support, event tools and social posting in one place.
Kit vs Constant Contact: price check at your list size
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See the monthly price of each plan, side by side. The cheaper plan with automation is highlighted.
Kit’s smallest paid tier covers up to 1,000 subscribers, and its 3,000 tier is used for 2,500. Constant Contact monthly prices are its yearly rates without the 15% discount.
Kit vs Constant Contact: side by side
| Category | Kit | Constant Contact |
|---|---|---|
| Best for | Newsletters, bloggers and creators | Local businesses, nonprofits and events |
| Free plan | Up to 10,000 subscribers | None, free trial only |
| Entry price | Creator $33 a month at 1,000 (yearly) | Lite $10.20 a month at 500 (yearly) |
| Price at 10,000, with automation | $116 a month (Creator, yearly) | $136 a month (Standard, yearly) |
| Automation | Visual automations and sequences on Creator | 1 template on Lite, 3 on Standard, custom on Premium |
| Monthly email sends | Unlimited broadcasts on the free plan | 10 to 24 times your contacts, then $0.002 an email |
| Selling | Digital products and paid newsletters | Event tickets, products and payments |
| Social media tools | Not included | Post to Facebook, Instagram and LinkedIn |
| Support | 24/7 email and chat on Creator | Live phone and chat on every plan |
Sources: kit.com/pricing (checked 29 October 2026) and constantcontact.com/pricing (checked 31 October 2026).
Pricing in detail
Both tools charge by the number of contacts. Kit has two paid plans, while Constant Contact has three.
| Contacts | Kit Creator | Constant Contact Lite | Constant Contact Standard |
|---|---|---|---|
| 500 | $33 (1,000 tier) | $10.20 | $29.75 |
| 1,000 | $33 | $25.50 | $46.75 |
| 2,500 | $50 (3,000 tier) | $42.50 | $63.75 |
| 5,000 | $75 | $68 | $93.50 |
| 10,000 | $116 | $102 | $136 |
Monthly price on yearly billing. Kit monthly billing is $39 at 1,000 and $139 at 10,000. Constant Contact’s yearly billing saves 15% compared with paying monthly.
Constant Contact Lite looks cheapest, but it includes only one automation template. The fair comparison is Kit Creator against Constant Contact Standard, and Kit wins that at every size from 1,000 contacts up.
Kit also sells a Pro plan, from $66 a month at 1,000 subscribers on yearly billing. See every tier in our Kit pricing guide.
Free plan and trials
Kit’s free plan covers up to 10,000 subscribers, with unlimited broadcasts, forms and landing pages. You only pay when you need automations or sequences.
Constant Contact has no free plan. It offers a free trial, and after that the cheapest plan is Lite.
If cost matters most, compare more options in our free email marketing plans compared guide.
Automation: Kit gives you more for the money
Kit Creator includes visual automations and email sequences with no cap on how many you build. That covers welcome series, lead magnet delivery and simple sales funnels.
Constant Contact rations automation by plan. Lite gets 1 automation template and Standard gets 3, plus an AI campaign builder and resends to people who did not open.
Custom automations, ecommerce templates and unlimited templates only arrive on Constant Contact Premium. That plan starts at $68 a month for 500 contacts on yearly billing.
Ease of use and templates
Constant Contact is built for busy business owners who are new to email. Its drag-and-drop editor, templates and AI copy generator help you send a good looking promotion quickly.
Kit’s editor is deliberately plain, because it is made for text-led newsletters. Creators like that it feels personal, while shops wanting heavy designs may find it limited.
Support and extras
Constant Contact includes live phone and chat support on every plan, plus 1:1 onboarding with an expert. It also adds event registration, social media scheduling and an ads manager.
Kit focuses on helping creators earn. You can sell digital products and paid newsletter subscriptions, and Creator includes 24/7 email and chat support.
Constant Contact states a 98% inbox rate on its pricing page. Treat any deliverability figure as a guide, since your own sending habits matter most.
Who should choose which?
- You publish a newsletter, blog or podcast
- You want a free plan that lasts to 10,000 subscribers
- You sell digital products or paid subscriptions
- You need automation without paying Premium prices
- You run a local business, club or nonprofit
- You want live phone help and onboarding
- You host events or sell tickets
- You want email and social posts in one tool
Our verdict
For bloggers, creators and newsletters, Kit is the better choice. It costs nothing up to 10,000 subscribers and gives you more automation for less money than Constant Contact Standard.
Constant Contact earns its price for local businesses that value live support, events and social posting more than advanced automation.
Frequently asked questions
Is Kit cheaper than Constant Contact?
Yes, once you need automation. At 10,000 contacts on yearly billing, Kit Creator costs $116 a month and Constant Contact Standard costs $136. Constant Contact Lite is cheaper, but it includes only one automation template.
Does Constant Contact have a free plan?
No. Constant Contact offers a free trial, then plans start at $10.20 a month for 500 contacts on yearly billing. Kit is free up to 10,000 subscribers.
Which is better for a newsletter?
Kit. It was built for newsletters and creators, includes a free plan up to 10,000 subscribers and lets you sell paid newsletter subscriptions.
Which is better for small businesses?
Constant Contact suits local businesses and nonprofits that want live phone support, event tools and social posting. Kit suits online businesses that sell digital products.
Is ConvertKit the same as Kit?
Yes. ConvertKit renamed itself Kit, and the product, plans and accounts carried over.
